Dr. Harry J. “Jimmy” Wilson, visiting assistant professor of geography, has procured two different software licenses for use by the University.
Also, Wilson ’s
efforts resulted in procuring 500 licenses of Business Analyst extension for ArcGIS, the GIS software used by
the University and particularly
those in the Dicke College of Business Administration. The extension comes with the most up-to-date census
demographics, consumer trends, segmentation data, business locations and
information. It also comes with a campus-wide subscription to the Business
Analyst online utility, which can be used by anyone anywhere do to light
analysis of consumer trends, drive-time analysis and business locations. The application, which retails at $5,000
per license, also allows users to create professional detailed consumer and
demographic reports as PDF files. Wilson
uses Business Analyst extensively in his GIS for Marketing courses as a
valuable tool that helps prepare marketing students for capstone projects,
internships, graduate school opportunities and jobs.
Congratulations Dr. Wilson!
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